We lead and coach pursuit campaigns to win strategic projects that accelerate transformational growth. Our approach is simple and effective: listen first, understand what decision-makers value, then run a disciplined capture process that aligns the team, sharpens the message, creates the right-fit and compelling value proposition, guides the proposal, prepares the team for the interview — and wins.
"Seek unbeatable ground" (paraphrased) — Sun Tsu
Ideal when:
- You have a must-win pursuit—high visibility and high stakes and/or critical to your business plan
What we deliver:
- Capture plan and cadence
- Stakeholder and decision mapping
- Client intelligence plan
- Political plan—typically large infrastructure projects
- Differentiation and proof strategy, and value proposition
- Pricing strategy
- Proposal and interview coaching
How the work typically unfolds:
Phase 1 — Diagnose & focus: pick the right pursuits, clarify the win strategy, assign owners
Phase 2 — Build & prove: develop themes, proof, and storyline; install cadence and checkpoints
Phase 3 — Perform & win: proposal finalization, interview coaching, rehearsal discipline, debrief
Engagement options:
Executive Advisory | Interim | Fractional
Chase Less — Win More
- Select the right strategic pursuits to accelerate organic growth
- Start early for effecive positioning and influence
- Assemble the appropriate team and roles
- Follow the Key Pursuit process. Be disciplined
Win rates above 75% are achievable
Key Pursuit Process (Roadmap)
Winning key pursuits is not about being most qualified—it’s about influence—and Influence is about understanding what your clients want and helping them get it. We need to accurately and comprehensively understand what our client decision-makers value and proving you are the lowest-risk path to that outcome. I start by listening to each stakeholder, clarifying what they want and why, then aligning the pursuit team around a disciplined capture plan: differentiation, proof points, roles, cadence, and interview readiness. The result is fewer “busy” pursuits, stronger positioning, and higher win consistency on the projects that truly matter.
Win probability decreases exponentially w/time— Start Early
For effictive positioning and influence
The Compound Effect
M&A Value creation is much higher when augmented with a parallel focus on winning strategic projects